Strategy Development

Are your promotions effective? Do they reach and inspire your core consumers? Do they create trial of your product? Do they maintain or increase the loyalty of your current consumers? Grassroots Promotions helps create winning promotions! Whether national, regional, or local, GP will use a database of successful targeted initiatives to develop promotions that fit your specific business needs.

Artist Talent Selection

Grassroots Promotions understands the artist/talent business and matches talent to your strategic business desires. Whether one city or nationwide, GP will use its database to ensure your company, brand or idea is represented properly. Is there a spokesperson for your company or brand? Do you have someone representing your company or brand in the public eye? Are they the best representation of your company or brand?

Retail Partner Management

Grassroots Promotions helps develop retail strategies that ensure a better ROI for each project. The retail programs include national in-store promotions, creation of merchandising materials, local in-store demonstrations, radio remotes, celebrity autograph signings, etc.

Event Implementation

Are you spending time managing your promotional events? Do you spend time worrying that your product samples may not arrive in the correct locations? Who identifies the personnel to conduct demos? Are you responsible for post-event recaps and payments to workers?

Grassroots Promotions provides promotional execution with excellence! Our implementation process includes one-stop shopping to ensure timely on-site decisions, product and warehouse maintenance, shipping coordination, labor force hiring and management, post-event recaps, contract development and negotiation, etc.