The Power Behind Your Experience

About Us

Company Profile

Grassroots Promotions, LLC (GP) is a full-service marketing strategy firm that specializes in the creation, planning, and implementation of targeted promotions. The company is designed to be the link between marketing managers of major corporations and grassroots-level marketing opportunities in the urban community.

Our Mission

Grassroots Promotions, LLC (GP) provides expert advice that improves the business process and promotion plans of each client. As a result, clients will reward us with continued loyalty and profit growth, allowing our people, our shareholders, and our communities to prosper

Our Team

Our Team

Our staff of professionals is composed of former corporate brand marketing managers, major market radio sales promotion managers, client service experts, event planning directors and radio marketing personnel. We are highly motivated, strategic, and here to help our clients develop winning promotions with bottom-line results.

Our Services

Strategy Development

Are your promotions effective? Do they reach and inspire your core consumers? Do they create trial of your product? Do they maintain or increase the loyalty of your current consumers? Grassroots Promotions helps create winning promotions! Whether national, regional, or local, GP will use a database of successful targeted initiatives to develop promotions that fit your specific business needs.

Artist Talent Selection

Grassroots Promotions understands the artist/talent business and matches talent to your strategic business desires. Whether one city or nationwide, GP will use its database to ensure your company, brand or idea is represented properly. Is there a spokesperson for your company or brand? Do you have someone representing your company or brand in the public eye? Are they the best representation of your company or brand?

Retail Partner Management

Grassroots Promotions helps develop retail strategies that ensure a better ROI for each project. The retail programs include national in-store promotions, creation of merchandising materials, local in-store demonstrations, radio remotes, celebrity autograph signings, etc.

Event Implementation

Are you spending time managing your promotional events? Do you spend time worrying that your product samples may not arrive in the correct locations? Who identifies the personnel to conduct demos? Are you responsible for post-event recaps and payments to workers?

Grassroots Promotions provides promotional execution with excellence! Our implementation process includes one-stop shopping to ensure timely on-site decisions, product and warehouse maintenance, shipping coordination, labor force hiring and management, post-event recaps, contract development and negotiation, etc.

Our Partners

The following are some of our sponsors and key partnerships from our past and present experiences:

Consumer Product Partners

Business Partners

Infinity Broadcasting
Clear Channel
Black Entertainment Television
  • American Heart Association
  • Burger King
  • Elektra Records
  • General Motors
  • GM Goodwrench
  • McDonald's
  • Pepsi
  • Procter & Gamble
  • Reebok
  • Rx for Brown Skin
  • Playstation

Media Partners

  • Taylor Communications Group
  • Black Entertainment Television
  • Carol H. Williams Advertising
  • Clear Channel Communications
  • Essence Magazine
  • Infinity Broadcasting corporation
  • Johnson Publishing/ Ebony Magazine
Diversity in Promotions
Family Dollar
  • Diversity in Promotions
  • Hispanic Marketing Group

Retail Partners

  • CVS
  • Dillards
  • Family Dollar
  • HEB
  • Jewel-Osco
  • Kroger
  • Macy's
  • Meijer
  • Minyards/Fiesta
  • Pathmark
  • Publix
  • Sephora
  • Target
  • Winn Dixie
  • Walgreens
  • Walmart

Entertainers / Celebrities

Big Daddy Kane
Ja Rule

Black College Tour

  • A.J.
  • Akon
  • Big Gipp & Ali
  • Big Tigger
  • Boo & Gotti
  • Bun B
  • Chamillionaire
  • Free
  • Ja Rule
  • Lil Keke
  • Lloyd

Faith Evans
Queen Latifah
Sister Soljah

Total You Tour

  • Amerie
  • Angie Stone
  • Ashanti
  • B-Rich
  • Brandy
  • Brian McKnight
  • Deya Smith
  • Donna Richardson
  • Dr. Rovenia Brock
  • Erykah Badu
  • Faith Evans

Click here for more of our sponsors and key partnerships.

Our Experiences

Through strategic development, consumer research and client collaboration, GP has created and implemented nationally recognized and award-winning experiences. In many instances, the experiences have become annual or bi-annual initiatives that consumers anticipate. Many GP experiences are collaborations with previously run programs. Some examples include:

SPELHOUSE Homecoming 2016 featuring Young Thug
Morehouse Rick Ross Concert

SPELHOUSE Homecoming 2022 featuring 21 Savage

SPELHOUSE Homecoming 2021 featuring Toosii

SPELHOUSE Homecoming 2019 featuring Young Thug

SPELHOUSE Homecoming 2018 featuring YG, Playboi Carti and Young Nudy

SPELHOUSE Homecoming 2017 featuring Travis Scott
BET Fall Festival Tour

SPELHOUSE Homecoming 2016 featuring Young Thug

AUC HOMECOMING 2013 featuring WALE and Fabolous
ASPIRE Hoops-N-Hip Hop Tour

SPELHOUSE Homecoming 2014 featuring FUTURE with Rae Sremmurd
BET College Tour

AUC HOMECOMING 2013 featuring Rich Homie Quan and Migos
BET College Tour

SPELHOUSE Homecoming featuring 2Chainz
BET College Tour

SPELHOUSE Homecoming featuring Future, Kendrick Lamar and Ace Hood
BET Black College Tour

SPELHOUSE Homecoming featuring Rick Ross with Travis Porter and Yung LA
BET Black College Tour

Click here for more of our past experiences.

Contact Us


2020 Howell Mill Road, NW
Suite D-313
Atlanta, GA 30318



(214) 810-5253

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Someone will respond within 24 hours or the next business day.